Search our extensive library of FAQs and detailed support content. Place your main keyword at the beginning of your title, even before the product name if needed. Try entering a keyword that describes your item and see what the autocomplete features suggests. To learn about the requirements and the application process to become an Etsy U Instructor, visit this page. Imagine that you’re selling a handcrafted bow tie you’ve named “The Billy”. © 2020 Etsy, Inc. Legal Privacy. Etsy has run extensive testing showing that customers frequently back out of purchases when they see a shipping charge that they perceive as too high. Hosted by Kanupriya Asnani, November 1, 2020 | 4:00 PM - 5:00 PM IST If a customer searches for a phrase that appears both in your title and tags it is considered more relevant. The last 13 (if all 13 tags have been used) are always the tags a seller has entered to describe the listing. Etsy sellers use these community spaces to grow their businesses. Hosted by Ximena Heasman, October 29, 2020 | 10:30 AM - 12:00 PM BST How to Prepare Your Etsy Shop for the Holidays, October 24, 2020 | 11:00 AM - 1:00 PM CST, Facebook Live Etsy Mini Class Series #1: Photos, How to Market Your Etsy Shop on Social Media for the Holidays. Please check back later for updates. Check out similar stores to yours to see which keywords they are using to describe their products. Sometimes shoppers want to splurge a little, especially on an extra Include spaces or separators in your titles to increase readability: Use short, clear, descriptives titles that are easily readable, Complete shop policies and about section (+), Intellectual property infringement issues (-), It increases reviews. When you start typing a query, Etsy suggests relevant queries: Etsy Suggests — Keyword research. How do I register to attend an Etsy U event? Here is a quick overview of what I’ll go through: Alura enables you to find the best selling products in your niche and look at what keywords those listings are using. In order to be able to offer free shipping, I had to include the shipping cost in my item prices. Hosted by Sarah Malcolm, October 22, 2020 | 6:00 PM to 7:30 PM EEST Whenever I add a new listing, I like to target one main keyword which I add at the beginning of my title, as a tag, and in my description. To sell on Etsy, you will have to think as a window designer would think: use bright colors, make shots with models, and try to do it in dynamic positions and perhaps using a context that may be familiar to your primary target. Converse, collaborate, and create great things together. To narrow it down and focus on the keywords that matter most I prioritize these factors: Overall, I’m looking for relevant high volume, low competition keywords. Hosted by Sira Lobo, November 19, 2020 | 10:00 AM CET My conversion rate stayed about the same while my traffic increased organically. Are you an Etsy Team captain leading other sellers? They are a good starting point because those suggestions are actual keywords people are searching for on Etsy. In other words “if a buyer purchases an item after they’ve seen it in search results”. This can be a great source of inspiration. In addition to the main keyword, I have a secondary keyword. Hosted by Sarah Malcolm, October 28, 2020 | 8:30 AM BST Keyword stuffing titles is when you place as many keywords as possible in your title, like this: Chicago City Skyline Printable, Chicago Silhouette Print, Chicago Poster, Black White Wall Art Decor, Illinois Cityscape, Office decoration. Adding an About section increases your score, and a higher score may improve your search ranking. Make, buy, and sell on Etsy.com. I normally reach out around the time the item is expected to arrive and ask the buyer if they’ve received everything safely and as expected. Hosted by Shirali Patel, November 29, 2020 | 4:00 PM - 5:00 PM IST Etsy Shop Holiday and Virtual Market Prep Workshop. We may take applications again in the future—we’ll keep the community posted! Hosted by Pam Baldwin, October 24, 2020 | 11:00 AM - 1:00 PM CST Etsy even made a video explaining this: After implementing free shipping on my own shop I saw an increase in revenue of about 20%. This is why long-tail keywords are important. The second keyword is a high volume, hard to rank for keyword with a lot of competition. This will also prevent returns! Most customers (over 50%) will read the return policy before buying. Hosted by Ellie Nichols, October 22, 2020 | 9:30 AM - 11:00 AM BST The longer the keyword, the more specific it is (long-tail keyword). Consequently, high-quality photos increase your conversion rate and when your conversion rate increases, your search rankings will increase as well. I select this keyword by doing keyword research (that’s explained in section 3). Keep an eye on this page to find an event that’s right for you. Hosted by Greta Dzy. If possible, make it painless and easy for customers to return products. Explore artists' studios, maker stories, emerging design trends, and DIY projects. We call this “listing quality. Please refer to the individual registration pages for the workshop language. Hosted by Sira Lobo, October 29, 2020 | 12:00 PM MSK At Etsy, we know that community is something special. items in different order on computer vs phone. Well the dreaded has happened!!! Etsy is teaming up with experienced sellers and community leaders across the world to bring you the latest information and resources to take your Etsy business to the next level. Hosted by Jess Van Den, November 5, 2020 at 10:00 AM AEST Advice and inspiration for successfully running your Etsy shop. My strategies for increasing reviews is quite simple: I ask for it. At this point, I normally have a pretty big list of keywords. That’s why we created Etsy U—to recognize the work you may already be doing and/or looking to pursue. These Etsy SEO tips take time, so be patient, keep trying and you will see results! Even though your listing contains the exact keyword a customer searched for, it might not be prioritized in search placement. Do you host workshops to educate the seller community? Is search broken, or is showing irrelevant results considered an improvement for shoppers. How can the product improve your buyer's life? Make sure you describe your listing in great detail so that the customer knows exactly what they are getting. Strategy 2: Ask for reviews on order insert cards. Strategies I've implemented to increase conversion rate are: Your thumbnail photo is what buyers see when they search on Etsy and it needs to be a photo that catches shoppers interest and encourages them to click your listing. Etsy U is for sellers looking to grow their business and connect with other sellers — locally or across the world. Sign in with your Etsy shop to join the conversation with thousands of other sellers, and visit this welcome post to get started. If a customer searches for “blue dress” Etsy returns all items with the words “blue” and “dress” in the tags or title. Once an item ranks for a high volume search term it starts generating a lot of traffic and sales. Hosted by Lottie Breakwell, October 27, 2020 | 10.30am BST/GMT Hosted by Pam Duthie, October 28, 2020 | 8:00 PM - 9:30 PM BST Therefore, you should consider offering free shipping, or at least lowering your shipping price. , Marketing Is Not a Battle of Products, It’s a Battle of Perceptions, What I Learned About Marketing From Breaking Down NBA Game Footage, 5 Reasons Not to Offer a COVID-19 Discount, Collaboration Is Crucial in the World of Advertising, What Facebook’s New 2018 Ad Targeting Updates Mean to Marketers. If you have a good customer and market experience score, you will rank better in Etsy search. Please refer to the individual registration pages for the workshop language. Hosted by SaRatta Murphy, October 27, 2020 | 2:00 PM - 2:45 PM EDT Check out these workshops organized by Etsy sellers in Australia. Check out these workshops organized by Etsy sellers in Canada. Hosted by Rachel Boxall Lawrence, Available from November 6, 2020 at 10:00 AM BST to November 13, 2020 at 11:30 PM BST Hosted by Nicole Pearch, November 3, 2020 | 8:00 PM - 9:30 PM EST Based on this description, my focus has been to increase my conversion rate. Connect with other sellers to talk about anything you'd like, seek advice, or read the latest announcements from Etsy.
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